Interview on Small Talk with Mark S. Lee

This week, we were featured on Small Talk with Mark S. Lee! Mark S. Lee is a good friend, and a champion of entrepreneurship in Detroit, so it was a privilege to be on the show. Here’s what we talked about:

Intro (01:45)

Dr. Paul Thomas is introduced by Mark S. Lee. Paul Thomas, MD is a board-certified family medicine physician practicing in Southwest Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor.

Flashpoint Interview (02:30)

Two weeks ago, we were featured on Flashpoint with Devin Scillian and Dr. Frank McGeorge. We were able to discuss the Direct Primary Care model and what’s included in a membership with Plum Health DPC. At Plum Health, we believe that health care should be affordable and accessible for everyone. We also believe in the power of a personal relationship with your physician. To that end, all of my patients have my cell phone number, and can contact me at any time, and they can have an appointment in our office same-day or next-day guaranteed. People are choosing Direct Primary Care services because they are looking at rising premiums for health insurance and seeing less and less value from these insurance plans. We also discuss how to differentiate health care from health insurance.

The beginnings of Plum Health DPC in Southwest Detroit (04:00)

The beginnings of Plum Health DPC and the growth of the practice - we’ve met and exceeded our growth goals for Plum Health. We currently have 425 to 430 active members in our practice. People choose Plum Health because they want to have a personalized relationship with their doctor.

Why the current health care system is broken (05:30)

People are over-insuring, or insuring everything from Flu Shots to ICU care, and this drives up the prices of everything in between. When you remove the third party payers, you can lower the cost of care.

The Direct Primary Care book (06:00)

Direct Primary Care: The Cure for Our Broken Healthcare System - I wrote the book because our health care ecosystem is so complicated, and I wanted to write a book that could guide folks to understanding the Direct Primary Care movement and our practice. I broke up the book up into three chapters: the current crisis in our primary care system, defining direct primary care, and showing the impact that we’re having in our practice, Plum Health DPC, in Southwest Detroit.

REcent media appearances (07:00)

With the recent media appearances, there are more and more primary care doctors starting Direct Primary Care practices. There’s been a groundswell of physicians taking up this DPC model, because there’s been a groundswell of patients standing up and demanding excellent primary care services from a physician that they can trust.

Clinical Assistant Professor at Wayne State University School of Medicine (08:30)

I love speaking with students because they are really excited to learn about Direct Primary Care. Medical students are looking for a way to become primary care physicians without the insurance headaches like prior authorizations. When I speak with students, the lightbulb goes off, and they understand the model and get excited about practicing primary care. I love this because our country and our communities need excellent primary care physicians - they save communities money, they prevent hospitalizations and ER visits, and reduce unnecessary surgeries. From the American Academy of Family Physicians:

An increase of one primary care doctor per 10,000 people has been shown to result in:

  • 5% decrease in outpatient visits

  • 5.5% decrease in inpatient admissions

  • 10.9% decrease in ER visits

  • 7.2% decrease in surgeries

TedxDetroit Talk (09:30)

We spoke at TEDxDetroit in November of 2017 and, looking back, there have been several key events that helped us grow. The TEDxTalk, the Crain’s Detroit business profile, the Channel 4 WDIV story and the Channel 7 WXYZ story all contributed to our success.

Future Plans for Plum Health (10:30)

As we’re growing, more and more patients are spreading the word about Plum Health DPC via word of mouth. We’ve had some great reviews from our members! Excitingly, we’re growing and planning to add another doctor to our practice this year to be able to care for the next 500 patients who want to join.

Listen to the full interview here:

Thank you so much for reading and listening, and have a great week!

-Dr. Paul Thomas with Plum Health DPC

If you want to meet your goals for 2019, please reach out at paul@plumhealthdpc.com or 313.444.5630

2019.01.03 Paul Thomas MD on Small Talk with Mark S Lee.png

Plum Health featured in Excelerate America's Tenacity Tales

2018.12.27 Tenacity Tales Plum Health DPC Excelerate America.png

This week we were featured in Excelerate America’s Tenacity Tales! Here’s what they said about us:

Imagine being able to access your doctor anytime by phone, text or email. And knowing that you can get in to see him or her that very day, or within 24 hours at the longest.

Well Dr. Paul Thomas and Plum Health DPC is making this revolutionary possibility a reality for hundreds of Metro Detroit, Michigan-based patients.

The concept is specifically called Direct Primary Care. It's a completely new healthcare movement, one that's so different than the system most people are used to that Dr. Paul was compelled to write a book about it.

He's also constantly invited to speak about it at large conferences and galas, and was even invited to the White House earlier this month as a guest of Health and Human Services Secretary Alex Azar.

Read more about Dr. Paul's incredible entrepreneurial journey in an all-new healthcare space.


What’s the obstacle that you’ve overcome that you’re most proud of?

This has been a big year!

drpaul-v4-print-cover_Page_01.jpg

Publishing the book, "Direct Primary Care: The Cure for Our Broken Healthcare System", has been a big accomplishment for me.

It was not difficult to write the book, but having the intentionality to move the book from a completed word document on my desktop computer to a physical product that you can buy on Amazon has been challenging, with several small obstacles to overcome week by week and month by month.

I guess it's a good metaphor for being in business—It's not hard to have a great idea, but it is difficult to have the consistency, grit, and intentionality to advance that idea every day and every week towards your stated goals. 

Additionally, I'm proud of signing a lease to grow into a larger space. Our practice has grown from zero patients two years ago to over 425 patients today, so we will need a larger office to accommodate the diverse needs of our patients.

The process of signing a lease, designing an office space, and working with several different professionals to get the job done has been challenging. 

What do you know now that you wish you’d known then?

Experience is the greatest teacher, and I've made several mistakes along the way.

My biggest mistake by far has been undervaluing my time and talents. I recently finished reading "Entrepreneurial You" by Dorie Clark and it talks about having the courage to charge for your services, including during speaking engagements.

I'm glad to have asked for payments for past speaking gigs, and I need to be better at valuing my time and talents with future consulting gigs and speaking engagements. 


What’s your best advice to other small business owners?

If you're waiting for the perfect time to start, that moment when you feel ready, you'll never start. 

One quote to reinforce this is from Hugh Laurie, the actor who played “House MD”. His nugget of wisdom is as follows: “It’s a terrible thing, I think, in life to wait until you’re ready. I have this feeling now that actually no one is ever ready to do anything. There is almost no such thing as ready. There is only now. And you may as well do it now. Generally speaking, now is as good a time as any." 

Fortunately I had a really compelling reason to start my business, otherwise I may still be dragging my feet about the perfect time to launch. Anyways, a community member signed up online, before I was ready to start. He called me on a Tuesday saying "I just took my last antidepressant, so I need you to be my doctor now." That day, I ordered $100-worth of medications, including the antidepressant that he needed. The next day, I received the medications and made the house call to his rental. 

All I had was my doctor's bag, my stethoscope, a blood pressure cuff, oximeter, my laptop, and the medications he needed, but I was able to meet a previously unmet need at an affordable price for this person.

So, my advice is to stop waiting and do the thing. Done is better than perfect. 

What’s a typical day like for you?

I typically wake up and go for a run to get my mind and my body ready for the day. Then I make coffee and have breakfast.

2018 Paul Thomas MD Detroit Young Professionals Vanguard Award.jpg

Most days, I work in the office 9am - 5pm, sometimes 8am to 6pm or later depending on what needs to be done for which patients. A lot of my patients are working class folks, so they will need appointments outside of their typical eight hour shift and I do my best to accommodate them and deliver an excellent level of service.

I typically see 5-10 patients each day, and use my downtime to write blog posts, work on big projects, follow up on lab results or imaging results, order more medications, and leverage my social media channels to reach more customers.

For a solo entrepreneur, I catch myself spending too much time working on the minutia of the business rather than setting big goals for the business, i.e. working in the business rather than working on the business. Anyways, I'm looking forward to scaling up and adding another doctor so that I can focus more time on the big goals.

What’s next for Plum Health DPC? 

Great segue  (can we use bad jokes?).

I've mentioned before, but I just signed a lease for a 1,700 square foot space because we're reaching capacity in our small, one room office and I'm looking to grow both in space and in personnel.

My mission is to serve more of the Detroit community and Southeast Michigan with affordable and accessible health care services, so I am leveraging the tools I have available to meet these needs.

Look out for big things in 2019 from Plum Health DPC! 

Family Doctor on Flashpoint with Devin Scillian

Today, we were featured on Flashpoint on WDIV with Devin Scillian. The conversation focused on Direct Primary Care, and our clinic in Southwest Detroit called Plum Health DPC, which is making healthcare affordable and accessible in Detroit and beyond.

Devin Scillian is the host of Flashpoint, and a highly respected journalist in Detroit, so it was a tremendous honor to be invited onto the program to discuss this important issue. Flanking Devin Scillian was Frank McGeorge, MD, an emergency room physician and the Good Health reporter for WDIV. Dr. McGeorge was brought in to provide an additional layer of insight into health care and ask questions about Direct Primary Care from the lens of a physician/health care insider.

We also discussed our book, Direct Primary Care: The Cure for Our Broken Healthcare System.

Below I will paraphrase parts of the show:

Direct primary care introduction

Devin Scillian: Should your doctor be subscription-based? A new model allows as many visits as needed, for one monthly rate.  There was a discussion about new concepts in health care… For some time I’ve been wanting to talk about a new idea in Health Care, it’s called Direct Primary Care. It doesn’t come from your employer, or the government. It’s basically an agreement between you and your doctor - you pay a monthly fee to subscribe to your physician. All the visits that you might need that month are covered. You need medications? Well, they cut a deal on prescriptions, which you would pay out of pocket.

We’ve had a lot of debates about what to do with American Health care - there’s talk about single payer health care and a universal system. Getting less conversation, and we’ll correct that this morning, is the idea of Direct Primary Care, and the Author of a new book Direct Primary Care: The Cure for Our Broken Healthcare System, is with us this morning, Dr. Paul Thomas of Plum Health DPC. And we have Dr. Frank McGeorge, our medical reporter from WDIV Local 4, who will ask better questions than I would.

So you can get rid of health insurance?

Devin Scillian: The first thing I want to get to, is to get rid of insurance and the government?

Paul Thomas, MD: I unequivocally recommend that folks have health insurance, but for your routine primary care services, the costs are much less if you purchase them directly through your doctor. You want to maintain a health insurance plan that you’re comfortable with, and use the free market or Direct Primary Care services to the lower the costs of your meds, labs, imaging services, and doctor visits.

So this is a club, basically? and what is your Pricing like?

Devin Scillian: So, I would kind of use you and your partners like I belong to a club, basically?

Paul Thomas, MD: Yes, it’s a membership model for health care, so you can come in and see us any time you need to. Visits are included in our pricing structure:

The 2018 pricing for Plum Health DPC, as shown during an interview between Paul Thomas MD, Devin Scillian, and Frank McGeorge MD on Flashpoint on WDIV, Local 4 News.

The 2018 pricing for Plum Health DPC, as shown during an interview between Paul Thomas MD, Devin Scillian, and Frank McGeorge MD on Flashpoint on WDIV, Local 4 News.

Devin Scillian: Unless your in a health plan that I’ve never heard of, this looks really reasonable, much less than you and I are paying, doc (Dr. Frank McGeorge).

Dr. Frank McGeorge: This is a very different way of doing things, clearly, and it does make sense. I have to say, I really applaud what you’re doing, because I think it’s wonderful that you are getting back to the most basic form of providing health care, that is directly to the patient, cutting out all of the bureaucratic nonsense as much as possible. You don’t need a biller and coder in your office, you save that money right off the top, and you pass that savings directly onto the patient.

Biggest concerns about the direct primary care model?

Devin Scillian: So your biggest concerns with it are what?

Dr. Frank McGeorge: Well what’s interesting to me, is that you’re doing what we used to do in Family Practice one hundred years ago, you were the small town doc. Everyone would come to you with all of their problems. But the problem now is that back then you could know all of medicine, but now, medicine is so much more complex. I guess, how do you deal with specialty referrals? The things that are out of your family practice domain.

Paul Thomas MD of Plum Health DPC on Flashpoint with Devin Scillian and Dr. Frank McGeorge of WDIV Channel 4 in Detroit, Michigan, discussing Direct Primary Care.

Paul Thomas MD of Plum Health DPC on Flashpoint with Devin Scillian and Dr. Frank McGeorge of WDIV Channel 4 in Detroit, Michigan, discussing Direct Primary Care.

Paul Thomas MD: The typical scope of a family medicine doctor is 70 - 80% of anything that you might walk into the doctor’s office with. So I can handle 70 - 80% of your concerns, the rest you would typically refer to specialists. Now in my model, we use an e-consult platform called Rubicon, where we can write up your case history and send it to a Board Certified Ophthalmologist or Dermatologist or Cardiologist with a photo or a copy of your EKG, and get a second opinion at no charge to you the patient.

Devin Scillian: No charge to me, because you’ve developed a relationship with these specialists.

Paul Thomas MD: Exactly, it’s an e-consult platform called Rubicon that any primary care physician can use, and I use it because I actually have the time to listen to you fully, to take down copious notes about your condition, and send those over to the specialist and get a second opinion within about 12 hours.

How many patients can a direct primary care doctor handle?

Devin Scillian: Have you figured out where the sweet spot is for how many patients you can handle?

Paul Thomas MD on Flashpoint with Devin Scillian and Dr. Frank McGeorge of WDIV Channel 4 in Detroit, Michigan, discussing Direct Primary Care.

Paul Thomas MD on Flashpoint with Devin Scillian and Dr. Frank McGeorge of WDIV Channel 4 in Detroit, Michigan, discussing Direct Primary Care.

Paul Thomas MD: The typical number of patients per physician in the Direct Primary Care model is 500 - 600 patients. Now, contrast that with the typical family doctor who has to have 2,400 patients, so they’re seeing 1% of their panel each day or 24 patients each day. In our model, when we see 1% of our panel, we see 5 - 6 patients each day. And, that gives me an hour per patient to really sit down with you and understand what you’re going through, and help you through that situation.

What is the pricing like for medications and lab work?

Devin Scillian: You and I have been looking at these price lists (to Dr. McGeorge), because they cut deals on prescriptions and on lab tests. With your trained eye, and the time you spend in the Emergency Room, how does everything look?

Those forms for your reference: List of our laboratory pricesList of our medication prices.

Dr. Frank McGeorge: This is clearly the way it should be. One of the things I’ve always rallied against is the opaqueness of how billing and charging is done in the medical care system. Frankly, if you go into hospital A versus hospital B, you don’t know how much you’re going to be charged for any given test because it’s different in each hospital. This (pricing) is great because it’s all laid out in advance and it looks like it’s done, basically, at cost.

Paul Thomas MD: Exactly, because you’re already paying the membership, I want to give you as much value for your healthcare dollar as possible. So, we make all of our prices transparent, and we only charge the cost of the medication, or the lab, or the imaging service so you get the most value out of the service as possible.

Can Direct Primary Care Doctors make money in this system?

Devin Scillian: I don’t know how to ask this delicately, but is this lucrative for you? Do you make a fair amount - enough money? Or are you just messing with the system?

Paul Thomas MD: As the membership grows, as the doctor gets to full capacity, you earn about what you would make as an employed physician, maybe a little bit less. But, we have a saying in the Direct Primary Care movement that nothing pays like autonomy. I can be the physician I was meant to be. And, in this model, it’s really inspiring for other doctors who want to join this movement because you have the ability to practice medicine on your own terms, and not at the dictates of insurance companies or government heath care systems.

The full video can be seen above, and on the Flashpoint website.

Thank you so much for reading and watching,

-Dr. Paul Thomas with Plum Health DPC

Paul Thomas, MD with Devin Scillian and Dr. Frank McGeorge of WDIV Detroit on the set of Flashpoint. The discussion on Flashpoint this week centered around Direct Primary Care, a new model for health care that aims to improve the quality of healthcare while decreasing overall costs.

Paul Thomas, MD with Devin Scillian and Dr. Frank McGeorge of WDIV Detroit on the set of Flashpoint. The discussion on Flashpoint this week centered around Direct Primary Care, a new model for health care that aims to improve the quality of healthcare while decreasing overall costs.

Paul Thomas, MD of Plum Health DPC, Devin Scillian of WDIV Channel 4 News in Detroit, and Dr. Frank McGeorge, an Emergency Medicine Physician and broadcaster with the Good Health segment on WDIV local 4. During Flashpoint this week, we discussed Direct Primary Care and the opportunity that it provides to change our healthcare system from the ground up. Devin Scillian was also kind enough to mention our book,  Direct Primary Care: The Cure for Our Broken Healthcare System .

Paul Thomas, MD of Plum Health DPC, Devin Scillian of WDIV Channel 4 News in Detroit, and Dr. Frank McGeorge, an Emergency Medicine Physician and broadcaster with the Good Health segment on WDIV local 4. During Flashpoint this week, we discussed Direct Primary Care and the opportunity that it provides to change our healthcare system from the ground up. Devin Scillian was also kind enough to mention our book, Direct Primary Care: The Cure for Our Broken Healthcare System.

Paul Thomas MD on the DocPreneur Podcast

This week, we were featured on the DocPreneur Podcast, which is created and distributed by Michael Tetreault, Editor-in-Chief of the Direct Primary Care Journal. After publishing the book, Direct Primary Care: The Cure for Our Broken Healthcare System, Michael reached out about having me on the podcast.

I’m sincerely happy to share my experiences in Direct Primary Care, to teach and inspire other doctors to take this journey to an authentic, fulfilling practice of medicine, to become the doctors they were meant to be. This is one of the biggest reasons why I continue to get the word out about Direct Primary Care - I believe in this model and its ability to transform our healthcare system in the United States.

I want to personally thank Michael Tetreault for being on the vanguard of Direct Primary Care by creating educational materials for DPC doctors. Enjoy the podcast, and let me know what you think!

Thank you for reading, watching, and listening,

-Dr. Paul Thomas with Plum Health DPC

Family Doctor Speaks at the Detroit Public Library

In October, I had a great opportunity to speak at the Detroit Public Library about health care. The focus of my talk was our Family Medicine practice in Southwest Detroit called Plum Health DPC. The DPC stands for Direct Primary Care and our mission is to make healthcare more affordable and accessible for everyone.

This talk was well attended by Detroiters and Library Patrons who wanted to learn more about lowering the cost of their health care. Folks in Detroit and across America are facing ever-rising costs for health insurance premiums and prescription drugs, ER visits and lab work.

One such Detroiter showed me the bill from a recent ER visit, which illustrates the inflated cost of medical care, especially the medical care delivered in emergency departments.

A Detroiter shows me their medical bill, showing the inflated costs of a chest x-ray, breathing treatments, blood work, and an EKG. Shared with permission.

A Detroiter shows me their medical bill, showing the inflated costs of a chest x-ray, breathing treatments, blood work, and an EKG. Shared with permission.

So let’s run through this bill and demonstrate the inflated costs of health care services when you receive them through the emergency department.

This person was charged $120 for a Basic Metabolic Panel, a test that costs $6 in our office.

This person was charged $47 to check their Magnesium level, and it’s $10 in our office.

This person was charged $57 for an EKG in the emergency department, and it’s $2 in our office.

A 2 view x-ray in the Emergency Department cost this person $107, but it can be obtained for $38 in the community.

Worst of all, this Emergency Department visit was billed out at a Level 5, or the highest level of severity for any emergency department visit. This would be on par with a stroke, heart attack, or gun shot wound. Because of this high level coding, this person was charged $1,204.00 for this visit, which was an asthma attack.

At Plum Health, we value price transparency, and we want to make sure that folks understand the costs of their medical care before those services are rendered. This prevents people from being sent to medical bankruptcy, the leading cause of bankruptcy in the United States.

“A study done at Harvard University indicates that this is the biggest cause of bankruptcy, representing 62% of all personal bankruptcies. One of the interesting caveats of this study shows that 78% of filers had some form of health insurance, thus bucking the myth that medical bills affect only the uninsured.” - Investopedia article

This is why I get out into the community and speak at different events - I want to educate folks about how they can live healthier lives and prevent financial calamity in the process.

Thanks for reading, and have a wonderful day,

-Dr. Paul Thomas with Plum Health DPC

Want to take a deeper dive? Read our book, published on Amazon.

Paul Thomas MD at the Detroit Public Library speaking about Direct Primary Care.

Paul Thomas MD at the Detroit Public Library speaking about Direct Primary Care.

Paul Thomas MD of Plum Health DPC speaks at the Detroit Public Library about Direct Primary Care and making health care more affordable and accessible.

Paul Thomas MD of Plum Health DPC speaks at the Detroit Public Library about Direct Primary Care and making health care more affordable and accessible.

Paul Thomas MD Speaking at Michigan State University

This week, I was invited to speak at Michigan State University College of Osteopathic Medicine regarding Direct Primary Care. It was a neat experience because the school has three campuses and my lecture was simulcast to the other two campuses. I spoke at the Detroit location (did you know that Michigan State University has a medical school campus in Detroit?) and the talk was broadcast to the East Lansing and Macomb campuses.

The lecture was an hour, and in the first 45 minutes I discuss the current crisis in primary care, I define Direct Primary Care, and then I give real-world examples of how Direct Primary Care is working in our clinic in Southwest Detroit. During the last 20 minutes, I answered as many questions as I possibly can.

I love speaking with students about our healthcare system and about Direct Primary Care because I see the lightbulb go off - I see them ‘get it’ and understand the model and why it works well. I love witnessing that moment - the “aha” moment.

A few students bought my book about Direct Primary Care after the event and the pictures below are of me signing the book. Thanks for reading and have a wonderful day.

-Dr. Paul Thomas with Plum Health DPC

Get your copy of the book, Direct Primary Care: The Cure for Our Broken Healthcare System

Signing a book  for one of the Michigan State University College of Osteopathic Medicine Students.

Signing a book for one of the Michigan State University College of Osteopathic Medicine Students.

Dr. Paul Thomas MD of Plum Health DPC signing the book,  Direct Primary Care: The Cure for Our Broken Healthcare System  after a speaking engagement at Michigan State University College of Osteopathic Medicine in Detroit, Michigan.

Dr. Paul Thomas MD of Plum Health DPC signing the book, Direct Primary Care: The Cure for Our Broken Healthcare System after a speaking engagement at Michigan State University College of Osteopathic Medicine in Detroit, Michigan.

Direct Primary Care Book by Paul Thomas MD

Direct Primary Care: The Cure for Our Broken Healthcare System

This week, I had the privilege of publishing and releasing my first book, Direct Primary Care: The Cure for Our Broken Healthcare System. Here’s the blurb I wrote for the book on Amazon:

They said it couldn't be done. It wouldn't be possible to fix our broken healthcare system. It wouldn't be possible to fix a healthcare system that undervalues primary care and human relationships. But here we are, a courageous group of primary care doctors, tirelessly working to create value for our patients in communities across the country. This is the story of the Direct Primary Care movement, and how it could revolutionize not only primary care, but the entire healthcare system. The book begins by describing the current crisis in primary care and goes on to define the scope of Direct Primary Care. It closes with concrete examples of how the Direct Primary Care model is working at Plum Health DPC in Southwest Detroit.

It’s been a long journey from “idea” to “published”, and there’s still a lot of work to do promoting the book and getting it out into the world. I wrote the book because I believe that healthcare should be affordable and accessible for everyone, and I also believe that the Direct Primary Care model gets us closer to that goal. So, in the book, I set out to explain and describe the ethos of the Direct Primary Care movement and the work that I do in SW Detroit with Plum Health DPC.

Kindle/eBook version:

Screenshot from Amazon.com with the Kindle version of the book.  Direct Primary Care: The Cure for Our Broken Healthcare System .

Screenshot from Amazon.com with the Kindle version of the book. Direct Primary Care: The Cure for Our Broken Healthcare System.

Screenshot from Amazon.com with the Paperback version of the book.  Direct Primary Care: The Cure for Our Broken Healthcare System .

Screenshot from Amazon.com with the Paperback version of the book. Direct Primary Care: The Cure for Our Broken Healthcare System.

Within 72 hours, these titles will be merged into one page on Amazon!

Author Page for Paul Thomas MD on Amazon.com

One of the things that I had to do to publish the book on Amazon, was to set up an Author Page for myself, Paul Thomas MD, on Amazon.com. My bio reads something like this:

Dr. Paul Thomas is a board-certified family medicine physician practicing in Southwest Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit and is a graduate of and Clinical Assistant Professor at Wayne State University School of Medicine. You can find out more at PlumHealthDPC.com.

It’s pretty neat and motivating to get working on the next book! I have a lot of ideas that I want to write about, mostly involving Direct Primary Care, and this was such a cool process.

The Process of Writing the Direct Primary Care Book

I wrote the book in about one week in January 2018. I thought I’d have it published in March. Boy was I wrong! After writing it, I sent the draft to some brave alpha readers, who read it and gave me feedback. That brought me to February. I then edited the draft with those suggestions and came up with a second draft, which I sent to some beta readers.

From there, Amanda and I edited the entire book and had the final draft. This was March. I still needed a cover design, formatting, promotional quotes from people I knew, and so many other things that I was naive to prior to starting this process.

In the spirit of Thanksgiving, I have a million people to thank, from those alpha readers to those who helped me design the cover through those who wrote blurbs for the book and my publisher. It definitely took a village to get this over the finish line. A very special thank you to Zain Ismail for writing the foreword.

Reception So Far

So far, the reception to the Direct Primary Care book has been good. We have been number one in the “Physician & Patient” and “Administration & Policy” categories on Amazon.com, which is exciting, and we broke the top ten for “Medical eBooks!”

Direct Primary Care: The Cure for Our Broken Healthcare System  trending in Medical eBooks “Administration and Policy”.

Direct Primary Care: The Cure for Our Broken Healthcare System trending in Medical eBooks “Administration and Policy”.

Direct Primary Care: The Cure for Our Broken Healthcare System  is trending in Medical eBooks “Physicians & Patient” Category on Amazon.com

Direct Primary Care: The Cure for Our Broken Healthcare System is trending in Medical eBooks “Physicians & Patient” Category on Amazon.com

Thanks so much for reading, I appreciate all of you, and enjoy the book!

- Dr. Paul Thomas, MD, Physician with Plum Health DPC and now author of Direct Primary Care: The Cure for our Broken Healthcare System

We’ve been getting a ton of support on Social Media, like our Facebook post. Follow us on Facebook, here: https://www.facebook.com/PlumHealthDPC/

We’ve been getting a ton of support on Social Media, like our Facebook post. Follow us on Facebook, here: https://www.facebook.com/PlumHealthDPC/

We’ve been getting a lot of support on Social Media, like on our Instagram Page, follow us here: https://www.instagram.com/plumhealthdpc/

We’ve been getting a lot of support on Social Media, like on our Instagram Page, follow us here: https://www.instagram.com/plumhealthdpc/

Dr. Paul Thomas at the Future of Family Medicine Conference

Last month, I had the opportunity to speak with over 100 students and residents interested in the specialty of Family Medicine. This was at the aptly named “Michigan Future of Family medicine Conference” hosted by the Michigan Academy of Family Physicians. The event was held at Michigan State University and hundreds of students were able to attend on a Saturday morning in October.

The invitation for the fifth annual Michigan Future of Family Medicine Conference, hosted by Michigan State University and the Michigan Academy of Family Physicians (MAFP).

The invitation for the fifth annual Michigan Future of Family Medicine Conference, hosted by Michigan State University and the Michigan Academy of Family Physicians (MAFP).

For students, it can be hard to get excited about the future of Family Medicine. Family Physicians work long hours, have to deal with tons of insurance bureaucracy and red tape, and earn less than their colleagues in other specialties. It can leave students deflated.

Dr. Paul Thomas of Plum Health DPC speaks at the Michigan Future of Family Medicine Conference 2018 Panel on Career Options, taken from the Michigan Academy of Family Physicians’ (MAFP) twitter account, here: https://twitter.com/MIFamilyDocs/status/1051106817705725953

Dr. Paul Thomas of Plum Health DPC speaks at the Michigan Future of Family Medicine Conference 2018 Panel on Career Options, taken from the Michigan Academy of Family Physicians’ (MAFP) twitter account, here: https://twitter.com/MIFamilyDocs/status/1051106817705725953

However, I find that when I speak about Direct Primary Care and the opportunities that a DPC model of care can provide, students are energized and excited about the future of family medicine. You see, Family Medicine Doctors have the most tools in their tool set and can have the biggest impact on the community level - we lower admission rates to hospitals and decrease the cost of care for our patients. We also lower the rates of disease and death rates from disease.

But, as mentioned previously, Family Medicine is less desirable from the student’s perspective as it pays less and is a difficult job because of insurance hassles.

I think our profession, Family Medicine, is at a real moment of crisis, but also at a crossroads for opportunity. We can continue to be a part of the healthcare industrial complex, billing and coding, racking up charges on our patients, or we can adopt the Direct Primary Care model and serve our patients and our community with affordable and accessible health care services that are more just and compassionate in their delivery.

That’s my message, I’m glad to have had the opportunity to share it, and I’m very happy to have seen it resonate with so many energetic and eager medical students and residents.

Thanks for reading, and have a wonderful day,

-Dr. Paul Thomas, MD with Plum Health DPC, a Direct Primary Care service in Southwest Detroit

Dr. Paul Thomas of Plum Health DPC speaks at the Michigan Future of Family Medicine Conference 2018 Panel on Career Options, taken from the Michigan Academy of Family Physicians’ (MAFP) twitter account, here: https://twitter.com/MIFamilyDocs/status/1051097050086035456

Dr. Paul Thomas of Plum Health DPC speaks at the Michigan Future of Family Medicine Conference 2018 Panel on Career Options, taken from the Michigan Academy of Family Physicians’ (MAFP) twitter account, here: https://twitter.com/MIFamilyDocs/status/1051097050086035456

I had the pleasure of speaking to an audience of over 100 + Medical Students and Medical Residents at the Michigan Future of Family Medicine Conference in October 2018. I shared the stage with Dr. Sheala Jafry, Dr. Fatin Sahhar, and Dr. Amy Keenum. The event was held at Michigan State University and hosted by the Michigan Academy of Family Physicians (MAFP).

I had the pleasure of speaking to an audience of over 100 + Medical Students and Medical Residents at the Michigan Future of Family Medicine Conference in October 2018. I shared the stage with Dr. Sheala Jafry, Dr. Fatin Sahhar, and Dr. Amy Keenum. The event was held at Michigan State University and hosted by the Michigan Academy of Family Physicians (MAFP).

Dr. Paul Thomas Speaks at DPC Nuts and Bolts 3.0

Today, I had the honor of speaking at the Direct Primary Care (DPC) Nuts and Bolts 3.0 Conference in Orlando, Florida. This conference is hosted by the Docs 4 Patient Care foundation, and specifically Lee S. Gross, MD who tirelessly works to support and uplift Direct Primary Care and DPC Docs.

I was able to speak about “Being the Doctor You Are Meant to Be”, and specifically the concept of Ikigai, or the reason for being. I believe that Family Doctors and Primary Care Physicians are more likely to reach a fulfilling practice if they have the Ikigai framework in place.

A fulfilling primary care practice and a fulfilling life looks like pursing your passion and practicing with purpose. It also means embracing your authenticity as a physician and having enough time to demonstrate the fullest care for your patients.

In our current system doctors aren’t allowed to care to their fullest capacity because of time limitations. In the DPC model, doctors can care deeply because they have the time and the resources to do this.

I am so proud of my Direct Primary Care colleagues for their time, energy, and effort in lowering the cost of health care, fixing our broken healthcare system, and becoming the doctors they were meant to be.

Thanks for reading,

-Dr. Paul Thomas with Plum Health DPC in Detroit, Michigan

At the podium, sharing about passion, purpose, authenticity and caring. — with  Chad Savage ,  Josh Umbehr  and  Lee S. Gross  at  Rosen Hotels & Resorts Orlando .

At the podium, sharing about passion, purpose, authenticity and caring. — with Chad Savage, Josh Umbehr and Lee S. Gross at Rosen Hotels & Resorts Orlando.

With the first panel of speakers, including some of my mentors. Thank you  Lee S. Gross  for hosting this amazing event.

With the first panel of speakers, including some of my mentors. Thank you Lee S. Gross for hosting this amazing event.

The crowd - packed house of DPC docs and those aspiring to become DPC docs. The momentum of the  Direct Primary Care Alliance  is building.

The crowd - packed house of DPC docs and those aspiring to become DPC docs. The momentum of the Direct Primary Care Alliance is building.

“Dr.  Paul Thomas  is rocking it! If you know folks in the Detroit area check out  Plum Health DPC  for a doctor that is following his passion!” - Dr. Nicholas Tomsen of Antioch Family Medicine in Wichita Kansas (photo cred and quote from Dr. Nicholas Tomsen)

“Dr. Paul Thomas is rocking it! If you know folks in the Detroit area check out Plum Health DPC for a doctor that is following his passion!” - Dr. Nicholas Tomsen of Antioch Family Medicine in Wichita Kansas (photo cred and quote from Dr. Nicholas Tomsen)

This is the video from the first day of the conference, with introductions to the first panel at 44:25, and my speech commencing at 46:16. Again, this is the live stream from Friday November 2nd in Orlando Florida at the Direct Primary Care Nuts and Bolts 2018 Conference.

Paul Thomas MD of Plum Health Receives the Vanguard Award

Last night, I had the incredible honor of receiving the Detroit Young Professionals Vanguard Award for our work with Plum Health DPC in Southwest Detroit. We believe in providing affordable, accessible health care in Detroit and our mission is resonating with people in the greater Detroit community. These sort of awards are meaningful in that they can bring greater attention and awareness to those underserved by our current health care system.

Thank you for reading, - Dr. Paul Thomas with Plum Health DPC

Plum Health serves a Health Professional Shortage Area

Plum Health serves a Health Professional Shortage Area, and we’re proud to do this. Part of our mission is to deliver affordable, accessible health care services in Detroit and beyond. This is important because we are passionate about making health care available to communities that have been traditionally neglected by the existing medical system.

Unfortunately, doctors and hospital systems choose to locate their practices in neighborhoods and communities that have higher income levels and higher rates of private insurance coverage. You see, doctors in the current fee-for-service system only receive what they are paid by third party payers, like Medicare, Medicaid, and private insurance companies.

And some of these payers pay more for services than others. For example, Medicaid reimbursement is much lower than Medicare reimbursement or Private Insurance reimbursement. This really hurts Detroit as a greater proportion of Detroiters rely on Medicaid for health insurance relatives to other counties in our region.

Therefore, the current fee-for-service system incentivizes doctors to locate their practices in higher-income communities, and thus leaves lower-income communities medically underserved. As an example, the ratio of primary care physicians to general population in Detroit is roughly 1 primary care physician for every 6,300 residents. In Oakland county, there’s about 1 primary care physician for every 683 residents.

Below are the medically underserved areas in Detroit as of 2017. We are proud to be practicing in the Southwest Detroit/Corktown neighborhoods and serving our neighbors, community members, and small businesses with high-quality medical services.

2018 Plum Health DPC serves a medically underserved neighborhood in Detroit.png

Thank you for reading and understanding this important issue,

-Dr. Paul Thomas, MD with Plum Health DPC in Detroit, Michigan

More on the above map: Health Resources and Services Administration (HRSA), a Federal Agency, develops shortage designation criteria to determine whether a geographic area, population group or facility is a Health Professional Shortage Area (HPSA) or a Medically Underserved Area/Population (MUA/P). HPSAs may be designated as having a shortage of primary medical care, dental or mental health providers. They may be urban or rural areas, population groups, or medical or other public facilities. MUAs may be a whole county or a group of contiguous counties, a group of counties or civil divisions, or a group of urban census tracts in which residents have a shortage of health services. MUPs may include groups of persons who face economic, cultural or linguistic barriers to health care.

Additional information on Medicaid rates in Wayne county, take from MLive:

Medicaid Rates in Wayne County.png
Michigan Medicaid Map.png

Plum Health DPC on WDET

This week, we ran an advertisement on WDET with the Corktown Business Association. I have been a long-time fan, listener and supporter of WDET and it’s one of the best places to advertise for our business because the people who listen to WDET are those who think and care deeply about Detroit and the issues facing the city.

Also, WDET does an excellent job of informing the public about important issues of the day and it’s a great platform for community-level information and journalism.

At Plum Health, we are addressing the lack of health care and primary care resources in the City of Detroit, and we know that this mission resonates with people who care about the city and its future.

As a part of the Corktown Business Association, we work with other business owners in the neighborhood to make it a better place to live, work, shop, eat, play, and be healthy. I’m proud to be in the Corktown Business Association and I’m glad we had the opportunity to tell the story about a wonderful place to be with vibrant businesses, Corktown Detroit.

Here’s the spot that we sponsored on WDET, with some images added from our archive:

Thanks for reading, and have a wonderful day,

Dr. Paul Thomas, Physician with Plum Health DPC

Paul Thomas, MD Speaks at Oakland University William Beaumont School of Medicine

This week, I was able to speak at the Oakland University William Beaumont School of Medicine to a group of about 50 enthusiastic first and second year medical students on September 24th, 2018. This presentation focuses on the philosophy and practice of Direct Primary Care and the main points of a DPC practice.

I believe in Family Medicine and I believe in Family Medicine doctors and their ability to fix our broken healthcare system, to remake it into a compassionate, intuitive system that delivers comprehensive care.

Because of this belief, I speak as often as I can to medical students, residents, doctors, and allied health professionals about Direct Primary Care and its transformative power in our healthcare ecosystem.

Thanks for reading and watching,

-Dr. Paul Thomas, family medicine physician practicing at Plum Health DPC in Southwest Detroit

Plum Health at Crain's Detroit Homecoming 

Last week we attended Detroit homecoming at the Lexus velodrome sponsored by Crain’s Detroit. It was an event that brought together small business owners in Detroit and members of the Detroit expat community.

First of all, the Lexus velodrome is a really cool and exciting venue! It is a four lane track and there were cyclists racing at certain points of the event which was cool to see. In the middle of the track was a spectator spot with a bar and meeting areas for the small business owners, journalists, and members of the expat community to enjoy. Around the track there was booths for small businesses to set up and that is where we has the opportunity to interact with each other and the expats.

For me it was great to see the Detroit expats getting excited about small business and the growing entrepreneurial community in the city and it was nice to have some of them lend their expertise, knowledge, and insights during the event

The evening programming/after party was held at the Corner where they had a live band and an opportunity to get onto the historic Tiger’s stadium surface and hit some dingers!

In closing this was another fantastic event and a sign of the momentum in the Detroit entrepreneurial ecosystem.

Thanks for reading, and have a wonderful day,

-Dr. Paul Thomas with Plum Health DPC

Dr. Paul Thomas, MD of Plum Health DPC at the Crain’s Detroit Homecoming Event at the Lexus Velodrome in Detroit, Michigan.

Dr. Paul Thomas, MD of Plum Health DPC at the Crain’s Detroit Homecoming Event at the Lexus Velodrome in Detroit, Michigan.

Plum Health DPC on Channel 7 Action News Detroit

Plum Health DPC on Channel 7 Action News Detroit

This week, our clinic Plum Health DPC was interviewed by the journalists at Channel 7 Action News in Detroit. The piece will be airing on Monday September 24th at 11 pm, after the season 2 premiere of “The Good Doctor”. This will air on Channel 7 in the Greater Detroit television market.

I was very impressed by the depth of questioning and level of examination our Direct Primary Care practice received during the course of the filming and interviewing. The journalists at Channel 7 WXYZ Detroit did a phenomenal job of learning about our practice and what makes us unique.

They went into great detail about the membership pricing, the wholesale medications, at-cost labs, and at-cost imaging services. I came away with a greater understanding and appreciation for how much work goes into each and every segment that we watch on the local news and I am so excited to see the final piece, tonight at 11!

Thanks for reading and watching, teaser trailer after the break,

- Dr. Paul Thomas, MD with Plum Health DPC in Detroit, Michigan

To make an appointment, call 313.444.5630. To enroll online, go to this link. To learn more, check out our main webpage.

Full Video from WXYZ Channel 7 News Featuring Dr. Paul Thomas of Plum Health DPC.

Video trailer of the WXYZ Detroit Channel 7 News Clip featuring Dr. Paul Thomas of Plum Health DPC:

I had a blast speaking at the AAFP Direct Primary Care Conference

I cannot tell you how much fun I had speaking at the AAFP DPC Conference, I loved it this much:

Dr. Paul Thomas speaking about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana.

Dr. Paul Thomas speaking about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana.

Seriously, I had an amazing opportunity to speak directly with my Direct Primary Care colleagues about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana. 

I believe that our family physicians are the backbone of the health care system in America, and I am encouraged and enthused by their willingness to step into their own power and create ideal practices that optimally serve their individual patients and their greater communities.

I'm all in on helping my colleagues create their best practices and to become the doctors they were meant to be. One of the biggest challenges that doctors face is in the realms of branding and marketing as most family physicians have little or no training in these areas. 

What I conveyed in my lecture was how to create a brand, engage in branding your practice, and actively market your practice. I'm posting about this again because I'm that amped up and because the lecture is now live on the AAFP website, here

Thanks for reading and for watching! Below are some bonus screenshots from the talk. If you're an individual looking for this type of care for yourself, your family, or your employees, please call me at 313.444.5630 or send me an email at paul@plumhealthdpc.org. If you're a DPC doctor and you need help branding and marketing your practice, reach out to me because I'm happy to help.

Sincerely,

- Dr. Paul Thomas, MD, physician with Plum Health DPC in Southwest Detroit 

How to Find the Best Prescription Drug Prices in Detroit

As many of us are aware, the price of prescription drugs can be astronomical. People are paying for a retail markup at pharmacies, often paying 10 - 20 times as much as the drug actually costs at wholesale. Even worse, insurance companies often charge more for medications purchased via your insurance plan than the medication would cost if you bought it at the cash price. 

Why is this important to me? I'm a Family Doctor in Southwest Detroit and I took an oath to do no harm, and for me that oath also includes doing no financial harm. So, I am focused on lowering the cost of health care for my patients and the greater community. 

How to find the best prescription drug prices in Detroit

If you're like many people, you probably go to the pharmacy with your Rx card or prescription card from your health insurance company. You then have the pharmacist 'run the card' to find out if you get a discount when you purchase medication. 

What you should do instead is ask the pharmacist, "what is your cash price for this medication?" Also, you can ask for any coupons that the pharmacist might have. If you are dissatisfied with the price, then pull out your insurance card and ask for them to 'run the card'. This will ensure that you have a fair price point to start from. 

In addition, you can shop around for the best prescription drug prices in Detroit or in your local community by comparing prices online. Using tools like GoodRx.com can help you find the exact price for the medication you need. 

Using Direct Primary Care to Lower Drug Prices

There is another option to find even lower prescription drug prices. That option is called Direct Primary Care. In the Direct Primary Care model, doctors aim to provide as much value as possible for patients' health care dollars. In simple terms, we DPC doctors try to lower the cost of health care. 

What does this look like? It looks like 70% - 90% savings on prescription drug prices in Detroit and the Metro Detroit Area. Just check out this chart and see for yourself the actual, wholesale cost of the medication compared to the price you would pay at the pharmacy with the retail pharmacy mark up, or the inflated price. 

Original image taken from  Consumer Reports .

Original image taken from Consumer Reports.

 

How do we do this? At Plum Health DPC, we buy the medications at a wholesale price and then we sell them to our patients at-cost. This means if we buy a bottle of 1000 blood pressure medications at $10, each pill costs 1 cent. Then your monthly prescription cost for that blood pressure medication is 30 cents.

In the above example, we are able to get Pioglitazone (Actos) for $4.30 per month, Celecoxib (Celebrex) for $6.47 per month, Duloxetine (Cymbalta) for $7.04 per month, Atorvastatin or Lipitor for $2.09 per month, and Clopidogrel or Plavix for $4.28 per month. The total monthly cost would be $24.18 for our patient, and that is a huge cost savings compared to the nearest retail pharmacy.

By lowering the cost of medications, we can improve access to primary care services, better control blood pressure and diabetes, and therefore decrease the risks of heart attacks, strokes, and complications of diabetes in our community. This will lead to lower rates of disability and death, or a healthier society. 

We are proud to make a difference in this way. Thank you for reading and learning about the cost of prescription drugs, and let me know if I can help you or a family member lower the cost of health care.

Sincerely,

- Dr. Paul Thomas, MD with Plum Health DPC

Plum Health featured on the Beyond Medicine Podcast

This week, I was able to speak with Dr. Rami Wehbi about Direct Primary Care on his podcast, the Beyond Medicine Podcast

Dr. Wehbi brings a unique perspective to the conversation as he is a Family Medicine Resident, considering his options as he creates a career for himself in Medicine. 

This a crucial time in the life of a young professional, especially the life of a family physician. For a family doc like Dr. Wehbi, he could pursue an additional year of training in something like Sports Medicine, he could become a teaching physician, he could sign a contract with a large hospital system to see patients at a high rate, he could start a Direct Primary Care practice, or he could take on other options.

For me, Dr. Wehbi is the future - his choice, and the choices of his colleagues like him, will shape the future of family medicine and the future of how our patients afford and access health care in their communities.

I am so grateful to Dr. Rami Wehbi for having this conversation with me and I know that he will be successful in whatever path he chooses. People like Dr. Wehbi thinking critically about health care, and how we deliver that care, will advance the discussion and bring us closer to a better system. 

In this part of the show, we discuss why health insurance really hurts low income people. Health insurance sets the price point too high for accessing routine, every day care. Often times, uninsured folks who are unable to afford the high cost of private insurance often go without basic health care services. For these patients, they cannot participate in the system because they don't have enough money to buy into the system. Further, if they do buy private insurance, they might be afraid to use health care services in the fee-for-service system because of the unknown/unclear pricing in that system.

In this video, we discuss the difference between health care and health insurance. In our health care model, we focus on developing relationships with our patients so that we can get to the root of the problem, rather than just treating the symptoms. We have this ability because we have enough time with our patients.

Here's the full list of what we discuss in the Beyond Medicine Podcast episode:

  • Background of Dr. Paul and why he decided to start a Direct Primary Care practice in Detroit, Michigan.
  • Why Insurance is a failing system in the medical world.
  • How Insurance is inflating the cost of medicine.
  • Why doctors have been unable to maintain a healthy doctor patient relationship.
  • The difference between Direct Primary Care and Concierge Medicine.
  • What is included in a Direct Primary Care practice.
  • How does Direct Primary Care work and how does it benefit patients.
  • How to find a doctor that practice in a Direct Primary Care model.
  • How DPC can work with your insurance plan. HMO vs PPO vs Medicaid
  • How Direct Primary Care can save you money every month.
  • Doing the math of savings and how you can change your insurance plan and join a direct primary care.
  • Wholesaling medications for patients in Detroit and Southeast Michigan and how Dr. Paul is able to save patients the cost of membership with the savings on medications alone.
  • How DPC can work in non- affluent neighborhoods and how to start one.
  • Patient pool in DPC vs a insurance based model.
  • How to make a DPC practice sustainable and profitable. My experience with being demoralized seeing the current state of healthcare.
  • How do you order imaging, get consults from specialists.
  • How does pricing work?

You can listen to or download the podcast, here. You can find out more about Dr. Wehbi, here

Thanks for reading and watching, and have a wonderful day.

- Dr. Paul Thomas with Plum Health DPC

Below are some extra videos produced by Dr. Rami Wehbi, enjoy!

In the above video, we discuss our values at Plum Health DPC, and we value the doctor-patient relationship. We value getting to know our patients, understanding who they are, and where they want to go in their health care journey. We also really value price transparency. We want all of our patients to know what the prices for health care are, so that they can make informed choices about consuming health care services.

Below, Dr. Rami Wehbi and I discuss why it's important to have longer, often 1 hour appointments with our patients. This really allows us to focus on the relationship, and developing strong relationships with our patients. 

Dr. Paul Thomas is a Detroit Young Professionals Vanguard Award Recipient

 

This week I am humbled to have been selected as a Detroit Young Professionals Vanguard Award Recipient along with an amazing class of movers and shakers. The winners are from various professional backgrounds and represent the next generation of leaders in Detroit and beyond.  

Beyond being an award, this honor symbolizes that this idea is gaining traction. The idea that health care should be affordable and accessible for everyone. The idea that Detroit deserves excellent primary care services. The idea that we can make a tangible difference in people's lives by doing the right thing.

A sincere thank you to the Detroit Young Professionals organization for selecting me for this honor, and a heartfelt congratulations to my fellow awardees. See you October 24th at the Vanguard Awards!

Thanks for reading, and have a wonderful day,

- Dr. Paul Thomas with Plum Health DPC

Paul Thomas MD Plum Health Vanguard Detroit Young Professionals Award Winner 2018.jpg

Speaking at the AAFP DPC Summit 2018

Speaking at the AAFP DPC Summit

This weekend, I had the privilege of speaking at the American Academy of Family Physicians' (AAFP) Direct Primary Care Summit 2018. The DPC Summit 2018 took place in Indianapolis, Indiana from July 13th - 15th and we shared best practices about Direct Primary Care.

Several of the founding members of the Direct Primary Care Alliance, an organization advocating for the needs of the independent DPC doctors, including Dr. Paul Thomas, MD, Dr. Ryan Neuhoffel, Dr. Julie Gunther, Dr. Phil Eskew, Dr. Nicholas Tomsen, Dr. Landon Roussel, Dr. Amy Walsh, Dr. Delicia Haynes, Dr. Jeff Gold, Dr. Luke Van Kirk, Dr. James Gaor, Dr. Staci Benson, et al.

Several of the founding members of the Direct Primary Care Alliance, an organization advocating for the needs of the independent DPC doctors, including Dr. Paul Thomas, MD, Dr. Ryan Neuhoffel, Dr. Julie Gunther, Dr. Phil Eskew, Dr. Nicholas Tomsen, Dr. Landon Roussel, Dr. Amy Walsh, Dr. Delicia Haynes, Dr. Jeff Gold, Dr. Luke Van Kirk, Dr. James Gaor, Dr. Staci Benson, et al.

The name of my talk was "DPC Hustles Harder", an homage to the entrepreneurial spirit and can-do attitude of my home town summed up in the phrase "Detroit Hustles Harder." I also see several parallels between Detroit and the DPC movement - embattled, not fully understood, at a crossroads, with the potential to grow rapidly. 

I named my talk DPC Hustles Harder because as a DPC doctor, your name is not on the back of your patients' insurance card and you will not get referrals from large health care systems or their doctors or administrators. In fact, as a DPC doctor, you have to go out, pound the payment, write for local papers, write blog posts, send emails, and leverage social media platforms to reach your target audience.

All of this can be a ton of work and it can feel overwhelming, especially for physicians who haven't had any formal communications or digital marketing training. So I set out to simplify the tools and processes for doctors to reach more patients. 

I did this because I believe in the Direct Primary Care model and the DPC movement, it's ability to lower the cost of care and deliver a higher quality of service for patients, families, and communities across our nation. I sincerely believe in the abilities of my DPC colleagues, and I want to help and uplift their efforts. 

I don't have the full video version of my presentation, but I will post it as soon as it's available. For now, I have several pictures taken by my colleagues (see below), some great memories from connecting with my colleagues, and a deep sense of gratitude for the ability to teach others about how to overcome challenges when it comes to branding and marketing their Direct Primary Care practices. 

Thanks for reading and have a wonderful day,

- Dr. Paul Thomas with Plum Health DPC

Finally, if you’re a Primary Care Doctor or Allied Health Professional that is looking to Start and Grow a Direct Primary Care practice, check out our sister site www.StartUpDPC.com.

Speaking at the American Academy of Family Physicians Direct Primary Care Summit 2018, my lecture was called DPC Hustles Harder and it focused on Branding and Marketing your Direct Primary Care Practice.

Speaking at the American Academy of Family Physicians Direct Primary Care Summit 2018, my lecture was called DPC Hustles Harder and it focused on Branding and Marketing your Direct Primary Care Practice.