Plum Health Direct Primary Care

Interview on Small Talk with Mark S. Lee

This week, we were featured on Small Talk with Mark S. Lee! Mark S. Lee is a good friend, and a champion of entrepreneurship in Detroit, so it was a privilege to be on the show. Here’s what we talked about:

Intro (01:45)

Dr. Paul Thomas is introduced by Mark S. Lee. Paul Thomas, MD is a board-certified family medicine physician practicing in Southwest Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor.

Flashpoint Interview (02:30)

Two weeks ago, we were featured on Flashpoint with Devin Scillian and Dr. Frank McGeorge. We were able to discuss the Direct Primary Care model and what’s included in a membership with Plum Health DPC. At Plum Health, we believe that health care should be affordable and accessible for everyone. We also believe in the power of a personal relationship with your physician. To that end, all of my patients have my cell phone number, and can contact me at any time, and they can have an appointment in our office same-day or next-day guaranteed. People are choosing Direct Primary Care services because they are looking at rising premiums for health insurance and seeing less and less value from these insurance plans. We also discuss how to differentiate health care from health insurance.

The beginnings of Plum Health DPC in Southwest Detroit (04:00)

The beginnings of Plum Health DPC and the growth of the practice - we’ve met and exceeded our growth goals for Plum Health. We currently have 425 to 430 active members in our practice. People choose Plum Health because they want to have a personalized relationship with their doctor.

Why the current health care system is broken (05:30)

People are over-insuring, or insuring everything from Flu Shots to ICU care, and this drives up the prices of everything in between. When you remove the third party payers, you can lower the cost of care.

The Direct Primary Care book (06:00)

Direct Primary Care: The Cure for Our Broken Healthcare System - I wrote the book because our health care ecosystem is so complicated, and I wanted to write a book that could guide folks to understanding the Direct Primary Care movement and our practice. I broke up the book up into three chapters: the current crisis in our primary care system, defining direct primary care, and showing the impact that we’re having in our practice, Plum Health DPC, in Southwest Detroit.

REcent media appearances (07:00)

With the recent media appearances, there are more and more primary care doctors starting Direct Primary Care practices. There’s been a groundswell of physicians taking up this DPC model, because there’s been a groundswell of patients standing up and demanding excellent primary care services from a physician that they can trust.

Clinical Assistant Professor at Wayne State University School of Medicine (08:30)

I love speaking with students because they are really excited to learn about Direct Primary Care. Medical students are looking for a way to become primary care physicians without the insurance headaches like prior authorizations. When I speak with students, the lightbulb goes off, and they understand the model and get excited about practicing primary care. I love this because our country and our communities need excellent primary care physicians - they save communities money, they prevent hospitalizations and ER visits, and reduce unnecessary surgeries. From the American Academy of Family Physicians:

An increase of one primary care doctor per 10,000 people has been shown to result in:

  • 5% decrease in outpatient visits

  • 5.5% decrease in inpatient admissions

  • 10.9% decrease in ER visits

  • 7.2% decrease in surgeries

TedxDetroit Talk (09:30)

We spoke at TEDxDetroit in November of 2017 and, looking back, there have been several key events that helped us grow. The TEDxTalk, the Crain’s Detroit business profile, the Channel 4 WDIV story and the Channel 7 WXYZ story all contributed to our success.

Future Plans for Plum Health (10:30)

As we’re growing, more and more patients are spreading the word about Plum Health DPC via word of mouth. We’ve had some great reviews from our members! Excitingly, we’re growing and planning to add another doctor to our practice this year to be able to care for the next 500 patients who want to join.

Listen to the full interview here:

Thank you so much for reading and listening, and have a great week!

-Dr. Paul Thomas with Plum Health DPC

If you want to meet your goals for 2019, please reach out at paul@plumhealthdpc.com or 313.444.5630

2019.01.03 Paul Thomas MD on Small Talk with Mark S Lee.png

Plum Health DPC on Channel 7 Action News Detroit

Plum Health DPC on Channel 7 Action News Detroit

This week, our clinic Plum Health DPC was interviewed by the journalists at Channel 7 Action News in Detroit. The piece will be airing on Monday September 24th at 11 pm, after the season 2 premiere of “The Good Doctor”. This will air on Channel 7 in the Greater Detroit television market.

I was very impressed by the depth of questioning and level of examination our Direct Primary Care practice received during the course of the filming and interviewing. The journalists at Channel 7 WXYZ Detroit did a phenomenal job of learning about our practice and what makes us unique.

They went into great detail about the membership pricing, the wholesale medications, at-cost labs, and at-cost imaging services. I came away with a greater understanding and appreciation for how much work goes into each and every segment that we watch on the local news and I am so excited to see the final piece, tonight at 11!

Thanks for reading and watching, teaser trailer after the break,

- Dr. Paul Thomas, MD with Plum Health DPC in Detroit, Michigan

To make an appointment, call 313.444.5630. To enroll online, go to this link. To learn more, check out our main webpage.

Full Video from WXYZ Channel 7 News Featuring Dr. Paul Thomas of Plum Health DPC.

Video trailer of the WXYZ Detroit Channel 7 News Clip featuring Dr. Paul Thomas of Plum Health DPC:

I had a blast speaking at the AAFP Direct Primary Care Conference

I cannot tell you how much fun I had speaking at the AAFP DPC Conference, I loved it this much:

Dr. Paul Thomas speaking about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana.

Dr. Paul Thomas speaking about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana.

Seriously, I had an amazing opportunity to speak directly with my Direct Primary Care colleagues about Branding and Marketing your Direct Primary Care practice at the American Academy of Family Physicians Direct Primary Care Conference in Indianapolis, Indiana. 

I believe that our family physicians are the backbone of the health care system in America, and I am encouraged and enthused by their willingness to step into their own power and create ideal practices that optimally serve their individual patients and their greater communities.

I'm all in on helping my colleagues create their best practices and to become the doctors they were meant to be. One of the biggest challenges that doctors face is in the realms of branding and marketing as most family physicians have little or no training in these areas. 

What I conveyed in my lecture was how to create a brand, engage in branding your practice, and actively market your practice. I'm posting about this again because I'm that amped up and because the lecture is now live on the AAFP website, here

Thanks for reading and for watching! Below are some bonus screenshots from the talk. If you're an individual looking for this type of care for yourself, your family, or your employees, please call me at 313.444.5630 or send me an email at paul@plumhealthdpc.org. If you're a DPC doctor and you need help branding and marketing your practice, reach out to me because I'm happy to help.

Sincerely,

- Dr. Paul Thomas, MD, physician with Plum Health DPC in Southwest Detroit 

Dr. Paul Thomas is a Detroit Young Professionals Vanguard Award Recipient

 

This week I am humbled to have been selected as a Detroit Young Professionals Vanguard Award Recipient along with an amazing class of movers and shakers. The winners are from various professional backgrounds and represent the next generation of leaders in Detroit and beyond.  

Beyond being an award, this honor symbolizes that this idea is gaining traction. The idea that health care should be affordable and accessible for everyone. The idea that Detroit deserves excellent primary care services. The idea that we can make a tangible difference in people's lives by doing the right thing.

A sincere thank you to the Detroit Young Professionals organization for selecting me for this honor, and a heartfelt congratulations to my fellow awardees. See you October 24th at the Vanguard Awards!

Thanks for reading, and have a wonderful day,

- Dr. Paul Thomas with Plum Health DPC

Paul Thomas MD Plum Health Vanguard Detroit Young Professionals Award Winner 2018.jpg

Speaking at the AAFP DPC Summit 2018

Speaking at the AAFP DPC Summit

This weekend, I had the privilege of speaking at the American Academy of Family Physicians' (AAFP) Direct Primary Care Summit 2018. The DPC Summit 2018 took place in Indianapolis, Indiana from July 13th - 15th and we shared best practices about Direct Primary Care.

Several of the founding members of the Direct Primary Care Alliance, an organization advocating for the needs of the independent DPC doctors, including Dr. Paul Thomas, MD, Dr. Ryan Neuhoffel, Dr. Julie Gunther, Dr. Phil Eskew, Dr. Nicholas Tomsen, Dr. Landon Roussel, Dr. Amy Walsh, Dr. Delicia Haynes, Dr. Jeff Gold, Dr. Luke Van Kirk, Dr. James Gaor, Dr. Staci Benson, et al.

Several of the founding members of the Direct Primary Care Alliance, an organization advocating for the needs of the independent DPC doctors, including Dr. Paul Thomas, MD, Dr. Ryan Neuhoffel, Dr. Julie Gunther, Dr. Phil Eskew, Dr. Nicholas Tomsen, Dr. Landon Roussel, Dr. Amy Walsh, Dr. Delicia Haynes, Dr. Jeff Gold, Dr. Luke Van Kirk, Dr. James Gaor, Dr. Staci Benson, et al.

The name of my talk was "DPC Hustles Harder", an homage to the entrepreneurial spirit and can-do attitude of my home town summed up in the phrase "Detroit Hustles Harder." I also see several parallels between Detroit and the DPC movement - embattled, not fully understood, at a crossroads, with the potential to grow rapidly. 

I named my talk DPC Hustles Harder because as a DPC doctor, your name is not on the back of your patients' insurance card and you will not get referrals from large health care systems or their doctors or administrators. In fact, as a DPC doctor, you have to go out, pound the payment, write for local papers, write blog posts, send emails, and leverage social media platforms to reach your target audience.

All of this can be a ton of work and it can feel overwhelming, especially for physicians who haven't had any formal communications or digital marketing training. So I set out to simplify the tools and processes for doctors to reach more patients. 

I did this because I believe in the Direct Primary Care model and the DPC movement, it's ability to lower the cost of care and deliver a higher quality of service for patients, families, and communities across our nation. I sincerely believe in the abilities of my DPC colleagues, and I want to help and uplift their efforts. 

I don't have the full video version of my presentation, but I will post it as soon as it's available. For now, I have several pictures taken by my colleagues (see below), some great memories from connecting with my colleagues, and a deep sense of gratitude for the ability to teach others about how to overcome challenges when it comes to branding and marketing their Direct Primary Care practices. 

Thanks for reading and have a wonderful day,

- Dr. Paul Thomas with Plum Health DPC

Finally, if you’re a Primary Care Doctor or Allied Health Professional that is looking to Start and Grow a Direct Primary Care practice, check out our sister site www.StartUpDPC.com.

Speaking at the American Academy of Family Physicians Direct Primary Care Summit 2018, my lecture was called DPC Hustles Harder and it focused on Branding and Marketing your Direct Primary Care Practice.

Speaking at the American Academy of Family Physicians Direct Primary Care Summit 2018, my lecture was called DPC Hustles Harder and it focused on Branding and Marketing your Direct Primary Care Practice.